My writing

Articles on inclusive design, design ethics, and people-first product and service design.
Understanding users by going beyond personas and demographics

The path to effective service models and products is to deeply understand your user’s contexts and needs and the outcomes you can provide to meet those objectives.

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Intersectionality: a critical piece of your product and service strategy

People, and the frameworks we use for understanding people, are at the heart of effective strategy and design work.

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