UI images for the croissant app

Celebrate

Celebrate is a web app tool for creating sharable compilation videos for special moments, and inviting friends and family to contribute. The Say Yeah team and I designed the UI design system for the Celebrate app, and the video editing suite interface. We focused on ease of use and comfort for people who had never edited videos before, and were less tech-native users.

Client

Timeline

My Role

June-August 2020

Celebrate/LifeTales, a Say Yeah client

Lee Dale (Client Lead)
Matt Rintoul (Director of Product Design)
Product design and visual/UI design for the Celebrate web app

Team

The Challenge

Parents often have difficulty engaging their children in learning French outside of class time.

How might we help parents guide their children's language learning at home?

Expanding existing learning models

Before diving into user research, we wanted to get a sense of the current educational landscape: what are the current methodologies for teaching children, and where might there be gaps in the traditional educational model?

We conducted secondary research via educator materials and peer-reviewed research to better understand the primary education space.

Key use cases:
Children may not be interested in completing a half finished lesson, or may not be able to leave a lesson incomplete to come back and still learn half way through.
1
Children learn and grow when systems reward process and progress instead of always rewarding the right answers,
2
Visualizations are helpful for symbolizing rewards/success throughout, rather than relying on only audio or text as an indicator
3

Developing a concept

We first determined based on our secondary research that a physical product would help keep children engaged, and incorporate different senses in the experience.

This became our starting point for ideation, alongside a digital component, which was more focused on seeing progress (a key engagement component).

We first determined based on our secondary research that a physical product would help keep children engaged, and incorporate different senses in the experience.

This became our starting point for ideation, alongside a digital component, which was more focused on seeing progress (a key engagement component).

Above is different user needs and corresponding functionality mapped together for our digital product ideation

The user journey: how can language learning be enjoyable enough to keep pursuing?

We first determined based on our secondary research that a physical product would help keep children engaged, and incorporate different senses in the experience.

This became our starting point for ideation, alongside a digital component, which was more focused on seeing progress (a key engagement component).

A journey map for the child's experience
This journey map represents the movement through the experience for the child, to identify design opportunities and areas to mitigate pain points.
An empathy map to identify parent thoughts and feelings
Above is an empathy map, used to identify parents' needs and pain points in the learning process.

The final outcome

The end product for Croissant is a tablet app & a connected IoT / physical product, designed to offer physical play with an optimized, personalized digital response.

The app has two modes:

1) Lesson mode
, which integrates with the physical product to teach through story making
2) Game mode, which allows children to choose which words to learn by holding up objects or photos to their web cam

The screens above demonstrate some of the purely-digital experience touch-points: the home page and games page, where children can hold objects up to the webcam to learn the word.
These screens are examples of the visual feedback displayed to users. This feedback depends on their progress in placing blocks into the physical product.

Key takeaways & challenges

  • Learning for children differs significantly from adults, as does design for them. We learned that we needed to continually rework the design to ensure messaging was clear, and there was minimal on boarding and set up needed, to retain a child's interest
  • Ideating on integrating a physical & digital product require establishing strong patterns for what points users will give inputs to the system and receive feedback.
  • With physical products, the materials are as important as the functionality of the system: the feel and warmth of the product can do a lot for retaining engagement long-term
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